This course is for...

Business owners running their own Meta ads

Freelancers who want to sharpen Meta ads skills

Marketers who want a clearer understanding of setup, strategy, and optimization

What you'll walk away with...

A clearer understanding of how Meta ads work, how to set them up, and how to make better decisions inside the ad account.

Stronger Meta Ads Fundamentals

Understand how Meta ads work, how the auction affects delivery, and what actually matters when building a solid foundation.

Better Campaign Decisions

Learn how to think through account structure, budgeting, targeting, optimization, and scaling with more clarity.

Resources You Can Use

Get templates, frameworks, prompts, and other downloadable tools that support the work beyond the lessons.

More Confidence in the Ad Account

Leave with a better grasp of what to look at, what to question, and how to manage Meta ads with less guesswork.

Course Program

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#1Welcome!
  • Meet the Instructor01:33
#2Before Launch - The Super Important Things to Know
  • What to expect in this section00:39
  • Meta Ads Overview & Glossary05:38
  • The Meta Ads auction08:23
  • Action 📽️: The Meta Ads Auction (More on Quality Rankings)01:02
  • Where Does Meta Ads Fit in the Funnel?05:03
  • How Meta Optimizes06:35
  • Action 📽️: The Grocery Store Example (Explaining Broad Targeting)00:50
  • Meta Pixel / Conversions API (CAPI)02:52
  • What's your goals?02:31
  • What's Working in 2025?06:41
  • Business Manager / Meta Business Suite03:07
  • Ad Account creation01:34
  • Useful Tools06:14
  • PSA: Meta Ads is not a magic bullet00:28
#3Section 2: Meta Ads Anatomy (Walkthrough)
  • What to expect in this section00:37
  • Campaign-level Anatomy10:58
  • Ad Set-level Anatomy09:45
  • Ad-level Anatomy08:43
  • Meta Tool: Events Manager05:20
  • Meta Tool: Breakdowns & Reporting Tool03:04
  • Meta Tool: Commerce Manager02:39
#4Section 3: Strategy
  • Getting Ready to Launch04:50
  • Selecting the right budget03:36
  • K.I.S.S. (Keep It Simple)01:30
  • Ad Strategy05:26
  • Ad Copywriting 101 (Not Meta Ads specific, but applicable)15:00
  • AI for Ad Copywriting (Not Meta Ads specific, but applicable)15:00
#5Section 4: Building & Execution
  • What to expect in this section01:01
  • Audience Building Sprint10:39
  • Building an Ecommerce Ad Account17:03
  • Building an Awareness Ad Account08:26
  • ACTION 📽️ Setting Up Conversion Events for an Awareness Ad Account01:03
  • Building a Leads Ad Account10:59
  • Managing your ad account04:40
  • How-to Run Tests02:19
#6Section 5: Downloadable Resources
  • Meta Ads Audit Template---
  • Onboarding a New Client (the Right Way to Do It)---
  • Meta Ads Onboarding Email Template---
  • Setting Up Brand Partnerships / Partnership Ads---
  • Useful ChatGPT Prompts---
  • Useful Meta Ads ChatGPT prompts---
  • Template: Naming Convention Spreadsheet---
  • Meta Ads Client Kickoff Questionaire (Doc)---
  • Meta Ads Client Kickoff Questionaire (Spreadsheet)---
  • Ad Copywriting Cheat Sheet---